CHOOSING THE BEST COLORS FOR A BUSINESS STOREFRONT

CHOOSING THE BEST COLORS FOR A BUSINESS STOREFRONT

When you establish your business, there are several tools that you can use to attract customers to your store and most importantly to make a purchase from the store. The tools include music, display, and color. Of all these, color is possibly the most important as it has subliminally and instinctively effects on us without even being aware of it. Color creates powerful visual and emotional stimulus.

In order for your business to be successful, it depends on how well you are able to reach your target markets and how they respond to your offers. Thus before decorating your business storefront, you need to determine the age range of your customers, gender, culture, financial status etc as well taking into consideration the type of products you are selling. Also, you need to consider the physiological and psychological impact of the choice of colors. This is because the store color ideas you choose will influence the buying habits of people as well as your employee’s productivity. Here are ways to choose a color for a business storefront.

One of the first consideration in choosing the right color for the storefront is to ensure that visibility of the storefront is created. When you contrast a light color font on a dark background, viewers will be more drawn to you sign. The font should be legible and uncomplicated while the background color should never overpower the actual message of the storefront sign. Also, you need to consider the color restrictions or permits in your locality. You can check with city planning officer. As many cities require a certain theme for the business.

You need to use colors that are traditionally associated with your industry. This is important as it helps people buy your products based on the color you have highlighted rather than overdoing it. For example, when you paint your storefront in muted colors like baby blues or light pink, customers would imagine you are selling certain products that actually appear in their home as people decorate their nurseries. Thus you need to choose to use energetic and warm colors like orange, brown, yellow etc.
An important part of choosing retail storefront color ideas is to ensure that you choose a color that helps you build your brand. A research that was done in 2007 showed that people associated a brand with a particular color.

Since people react psychologically to various colors, you need to choose that shade that closely identifies with your business theme. When you use warm colors people tend to fell comfortable enough to linger and relax. If you want your customers to spend more time in your store, you will want to pick colors that have comforting layers oranges, yellow and red.

One thing is for certain, colors alone are not the primary influencing factors of customer shopping decision. So it is important to note that the colors in your storefront will also play an important role in whether or not the customer will make a purchase. Thus choosing the right color for your storefront is extremely essential.